Amazon Transparency

Winning with Amazon Transparency

Protecting your brand and building trust with consumers is more important than ever. The Amazon Transparency program offers a powerful solution by ensuring every product sold is verified as authentic. Menasha is a trusted Transparency Service Provider who can help brands leverage this program.

The Amazon Transparency program not only reduces the risk of counterfeit goods but also helps increase sales and profits by keeping your inventory accurate and secure. With deeper insights into your supply chain and a direct channel for engaging with customers, the program strengthens your reputation, protects your business from the damaging effects of counterfeit sales and negative reviews. These benefits make the Amazon Transparency program a valuable tool for brands looking to protect their products and maintain a strong reputation in the e-commerce marketplace.

Menasha’s advanced variable data printing capabilities and comprehensive copacking services, combined with seamless Transparency API integration, enable brands to protect their products through a simplified, single workflow solution.

Michael Manley
Amazon

Menasha’s advanced variable data printing capabilities and comprehensive copacking services, combined with seamless Transparency API integration, enable brands to protect their products through a simplified, single workflow solution.

Michael Manley
Amazon

Menasha serves as a trusted Transparency Service Provider

Menasha’s expertise across multiple packaging formats ensures customers can implement Amazon’s Transparency program efficiently and confidently leveraging the following:

  • Advanced Variable Data Printing: Menasha’s sophisticated VDP
    capabilities allow for seamless integration of unique identifiers and
    tracking codes across packaging materials.
  • Comprehensive Packaging Solutions: We support a wide range of
    packaging formats including cartons and corrugate, with flexibility
    for both large and short production runs to meet diverse customer needs.
  • End-to-End Co-Packaging Services: Menasha’s integrated co-packing services streamline the production process and ensure quality control throughout, while supporting Amazon’s sustainability initiatives, including Ship In Product Packaging (SIPP).


Menasha Packaging is the largest independent provider of packaging and supply chain service solutions in North America. Our end-to-end services range from designing, printing, and fulfilling graphic packaging, display and merchandising solutions for over 1,800 brands, both in-store and online. We pride ourselves for speed, agility, and customer service.

Integrated into Packaging Graphics

Let Menasha help you with these five easy steps:

1. Enroll your brand in Brand Registry

  • Go to Amazon Brand Registry.
  • Submit required documentation (trademark registration, product info, etc.).
  • Once approved, you’ll gain access to Transparency and other brand protection tools.

2. Apply for Transparency

  • After Brand Registry approval, visit the Transparency Program.
  • Fill out the application to enroll specific products.
  • Amazon may ask for GTINs (UPC/EAN/ISBN), manufacturing details, and product images.

3. Get unique Transparency codes

  • For each unit of a product, you’ll receive a Transparency 2D code (a unique alphanumeric code).
  • These codes must be printed on or affixed to each individual unit during manufacturing or packaging.

4. Apply codes to products packaging

  • Integrate Transparency codes into your production process.
  • Codes must be placed in a scannable location and remain intact through shipping and delivery.

5. Launch and monitor

  •  Start selling your products on Amazon.
  • Amazon will scan each Transparency code before shipping to customers.
  • Use the Transparency dashboard to track product authenticity and code usage.

For further explanation on Amazon’s Transparency program and to start the process go to: Amazon Transparency: Counterfeit and brand protection

For assistance from Menasha Packaging to implement this program, please complete the contact form below and someone will reach out to you shortly. Or if you have questions that require immediate attention, please email so*******@*****ha.com

Protect your brand and start selling more today!

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