By its very nature, personal care product packaging must be personal and approachable. Menasha currently helps a full cabinet of high-profile, personal care products build on their brand equity through distinctive packaging and displays. In today’s multichannel environment, packaging needs to work harder than ever to protect products, convey benefits and amplify a brand voice both in-store and online. Our proprietary data and insights help do just that and more. From simple, one-color protective packaging that’s used to replenish and fulfill to voluminous graphic packaging to subscription boxes and seasonal gift packaging, Menasha has the people, processes, and network to get it done right, every time.
Beiersdorf wanted to increase product awareness for their Nivea make-up remover to drive sales, and surpass the competition through a unique, disruptive display that would grab the attention of shoppers in the Canadian market.
Menasha designed a display with a header that mimicked a show-business dressing room mirror with lights. The LED lights were triggered by a motion sensor when people passed by. This unique feature was eye-catching and promoted shopper engagement.
Bottle holder inserts were used in lieu of vac forms, which made the display more cost-effective. Corrugated trays with inserts supported and presented the product, eased in-store replenishment and improved shopability for the consumer. The design was created to accommodate tooling from a pre-existing display.
The display’s sell-through rate extended its floor life and increased revenue via a boost in units sold.