Data & Insights

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Mining data to unearth insights.

Data is at the core of everything Menasha does: from using a single software platform and predictive analytics to improve supply chain efficiencies, to in-store and online audits that analyze raw data and unlock compelling insights. We leverage insights to create efficient, high-impact, sustainable packaging and displays that help our customers’ brands win, in stores and on doorsteps all over the world.

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I designed a dashboard for our fulfillment sites that displays real-time production KPIs to help site managers make better operational decisions.

Pooja Joshi

Team Lead Manufacturing Systems & Reporting
Neenah, WI

I designed a dashboard for our fulfillment sites that displays real-time production KPIs to help site managers make better operational decisions.

Pooja Joshi

Team Lead Manufacturing
Systems & Reporting
Neenah, WIs

We deliver predictive analytics for our customers.

Menasha has integrated the SAP S/4 Hana Cloud into our North American network of manufacturing and fulfillment facilities. It’s the only packaging supply chain in the industry that operates under one software platform. It delivers:

Quicker speed to market
Prevention of supply chain bottlenecks
Capacity planning across machine centers
Network optimization
Data by retailer and distribution channel
Predictive analytics that leverage machine learning
Continuous process improvement

Proprietary Packaging and Display Execution Data

Our proprietary analytics tool benchmarks the key attributes of what’s winning in store and on the porch and how your brands and your competitor’s brands are performing. Every day, we have a team that’s in store, determining what’s winning and what’s not. We also have a team that’s ordering, unboxing, and examining packaging at home. Last year, we audited over 3,500 e-commerce packages and 150,000 retail displays. Each observation becomes a data point for over 600 brands with all major retailers. Our North American design team then leverages this data to create programs that help brands win.