Menasha has been a food packaging leader for over 170 years, partnering with some of the largest CPGs in the industry. We have the knowledge and expertise to protect and promote food brands on the journey to shelf or to porch. Our North American team of designers creates packaging and display solutions that integrate seamlessly with your manufacturing facilities, automation, and case-packing equipment.
If you’re looking for a fulfillment leader, we also have an industry-leading network that can handle all your pack-out and distribution needs, regardless of channel, retailer, or region. You also get proprietary data from our in-store and online analytics tool that unlocks insights to set the table for responsible, innovative, and ultimately more impactful packaging and displays. Let our food expertise be your recipe for success.
Recognizing a gap in their portfolio, Kraft Heinz launched a new hazelnut spread that was a healthier alternative, targeting a younger, chocolate-eating demographic, as well as their parents. The launch vehicle had to be a sturdy structure that held a large amount of product and communicated no palm oil and low saturated fat, which were points of difference with the competition.
Menasha developed an impactful display that used 83% recyclable corrugated, no plastic, and aligned with Kraft Heinz’s sustainability efforts. The pallet skirt and curved side panels were litho printed and showed an appetizing hazelnut image along with a hero product shot. The center divider and side panels included a “new” banner to pique shoppers’ interest and “no palm oil” and “low in saturated fat” copy in English and French to convey the product’s point of difference. Stacked trays on each side of the vertical divider allowed the product to support itself. It also maximized product count and held a large weight capacity, reducing the need for ship fillers.
The structure delivered on the client’s request for a unique, environmentally responsible, eye-catching display, helping to position the new product as a healthier spread alternative. The display was reordered, a sure signal of positive results from the initial program.