Nov 14, 2014

2015 Retail Promo Guide Now Available!

Get an inside look into promotional calendars and top retailers’ seasonal data with the Path to Purchase Institute’s Retail Promo Guide.

Planning your brand’s next big retail promotion but don’t know where to begin? Don’t worry; we’re here to help. This edition of the Retail Promo Guide includes Menasha’s 10 Top Retail Planning Considerations:

  1. How can I effectively customize for my key retailers?
  2. How do I activate my brand most effectively in-store?
  3. Is my brand message visible and relevant?
  4. Will my store managers execute my display?
  5. Is my display retailer-compliant?
  6. Am I seasonally relevant?
  7. Will my display get superior placement in-store?
  8. Does my display enhance the shopping experience?
  9. How efficiently will my display go through the merchandising supply chain?
  10. Is my display aligned with my other path-to-purchase activities?


With these considerations in mind, you can Go Beyond shopper insights to shopping insights. Your brand will thank you!

Interested in learning more about the Path to Purchase Institute and its work to help brands, retailers and agencies in their efforts to help shoppers navigate the path to purchase? Check out the P2PI’s website.