Menasha Receives OMA Awards for Excellence in Display Marketing
March 30, 2017
Menasha, the industry’s largest independent, retail-focused packaging and merchandising solutions provider, took home 15 Outstanding Merchandising Achievement (OMA) awards at the annual Shop! Association OMA Awards at GlobalShop 2017 in Las Vegas, Nev.
This year, the Wisconsin-headquartered company won one gold, one silver, 12 bronze, and one budget award for various types of displays. Menasha was recognized in nine different categories, including Aisle Redesign; Books, Stationary, and Office Supplies; Convenience Store; Cosmetics and Fragrances; Drug Store; Food; Healthcare; Snack Products; and Supermarket.
Menasha’s 2017 gold-winning display was their Frito-Lay Pumpkin Perimeter in the snack products, temporary category.
Menasha also took home a Budget award in the temporary category for its Sally Hansen Xtreme Wear Too Cool For School Counter Unit. The Budget award is designed to recognize greatness in retail merchandising solutions while being conscious of budget. The entries must have received a gold, silver, or bronze award and they must cost under $25 if being entered in the temporary category.
Shop! Association’s OMA Awards Competition is a premier award show recognizing the most innovative and effective in-store and point of purchase displays. Since 1958, this competition, held alongside the industry’s largest tradeshow, GlobalShop, has recognized in-store marketing programs that lift sales, make products memorable, and entice consumers to purchase products.
The winners were announced on March 29, 2017 at the Shop! Assocation OMA Awards celebration during GlobalShop 2017. GlobalShop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising, and shopper marketing.