| 1920 |
| Kearney Resigns |
After improving Menasha's manufacturing operations and reducing costs in 28 months, Kearney resigns and returns to his law practice. Willis Miner, the Menasha vice president, takes Kearney's place as president. Restoring long-term management stability, he heads the company for the next 15 years. |
| 1922 |
| Production of the Sitka Spruce Butter Tub Begins |
Even though demand for most types of woodenware is falling, butter tubs are an exception. For most of the 1920s, butter is one of the few products that continues to be sold primarily in wooden packaging. Menasha forms a subsidiary in Tacoma, Washington, called Northwestern Wooden Ware Company, to make staves from Sitka spruce, which are made into butter tubs for local markets. Menasha's Sitka spruce tubs keep butter fresh for up to a year, versus most other tubs made of ashwood that cause the butter to become moldy within six months. Menasha Wooden Ware quickly becomes the number one butter tub manufacturer in the nation. |
| 1926 |
| Menasha Wooden Ware Reorganizes |
Menasha is reorganized into two separate companies. One is called Menasha Wooden Ware Corporation, which continues the marketing and manufacturing operations. The other is called Menasha Wooden Ware Company, which owns a portfolio of stocks. This allows for the portfolio to generate investment income for Menasha shareholders even when manufacturing operations are unprofitable. This structure will endure for the next 55 years. |
| 1927 |
| Menasha Enters the Corrugated Business |
Corrugated board had been developed in the 1870s when the machine that produces corrugating medium (the squiggly center of the board) was invented. By the 1920s, the use of corrugated containers by shippers of consumer and industrial products is increasing. Recognizing opportunity, Menasha sets up a corrugated box plant and has been producing corrugated containers ever since. This part of Menasha is now known as the Packaging Group. |
| 1929 |
| Production of Wood Flour and Handles Begins |
| Menasha opens a plant in Tacoma, Washington, to make "wood flour." This fine powder is produced by grinding and sifting dried spruce shavings and is sold to manufacturers of plastic wood, explosives and other products. |
| 1929 |
| Production of Other Wood Products Begins |
Menasha begins to make a variety of other wooden products in attempt to generate revenue and keep employees working during the decline of the wooden tub era. Toys, children's furniture, pot handles, butcher blocks, thread spools and other wooden products are made. |
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